Wednesday, March 28, 2007

Proven National Comfort Leader Announces Innovative Offerings

Contour Living Launches On-the-Go Support for Travel, Home & Office; Company Adds Massage Feature to Best-Sellers; Also Introduces 'Cure' for a Sagging Mattress

CHICAGO, March 8, 2007 /PRNewswire/ -- Contour Living(TM), a leader in the ergonomic support and comfort industry, introduces a variety of new products that focus on improved comfort at home, in the office or on the go.

"We've tapped into two important trends with the roll out of our newest products," Scott Davis, Contour Living president and CEO, said. "First, so many people today spend almost as much time in a plane or car as they do in their own homes, and consumers are looking for comfort solutions while they travel. Second, this hectic lifestyle means that consumers are also looking for items to help them relax more easily and quickly at the office and at home, making comfort innovations like these vital for everyday life."

Two of the new products Contour Living is featuring at the International Home & Housewares Show are the next generation of the company's best sellers, upgraded with a new massage component.

The patented Contour Freedom Back Massage is designed to provide optimum back support while sitting upright in a chair. Contour Living added the new massage feature to complement the product's existing design features, all of which focus on relieving stiffness and pain in the upper and lower back, legs and tailbone. Attaching the Freedom Back Massage to an office chair or leaning against it while in any seat now provides users a soothing back massage with a flip of a switch.

The patent-pending Twist Massage Pillow is a portable and bendable pillow that twists and stays put in almost any shape. The new massage feature enhances the Twist's unique ability to mold to different parts of the body, creating a body massager that can target many different muscle groups. As the ideal travel pillow, the Twist Massage can bend around a traveler's neck and up the side of the person's head to stay put when leaning to rest in a plane, car or train.

Another new Contour Living item is the TravelBack(R), which gives portable, lightweight back support while traveling, at the office or at home. The TravelBack design offers adjustable support with four possible positions. It is compact, easy-to-use and fits into even small briefcases or purses without adding much weight. Even though it's small, users will find that the TravelBack can make a big difference in their back comfort while sitting.

Another standout item in Contour Living's latest offerings is the Mattress Remedy, an inflatable support system that sits between a mattress and bed springs to restore the support of a sagging mattress. With research indicating that even new mattresses can begin to sag within six months' time, the Mattress Remedy is an affordable solution for extending the life of a mattress and providing adjustable support for individual comfort.